Mobile app usage and growth statistics

 After the Pandemic businesses are recovering from the losses they experienced during the lockdown with the adoption of newer technologies into their business. The mobile app industry is growing in a faster space without any sign of fall in the future. Mobile phones have become an essential need of every human being that they use at the home, office, eating, sleeping, and many other places. According to the survey, 88% of the time is spent using mobile apps.

The mobile app's first solution has completely redefined the working of businesses. Attaining success in the mobile app market is not an easy task, which requires in-depth research and planning. So developing the best strategy that suits the business is very important when developing a mobile app.

Sapizon is a mobile app testing company providing end–to–end solutions to our clients. We follow various types of testing techniques to release a bug-free mobile application to the market.

The need for mobile app development

The growing adoption of digital transformation has brought so much innovation into mobile technologies. The adoption of newer technologies will open a lot of opportunities for businesses in the market. The mobile trends are rapidly growing and this innovation of new technologies will bring so many latest mobile applications in the upcoming year 2023. Pandemic has led to the foundation and demand for new mobile app development in various industries. After 2020, the mobile app development market has shown a massive elevation. This statistical elevation will even increase in the upcoming years to come.

The mobile apps are also expected to generate revenue of about $935 billion by the end of 2023. On average a person spends around 4.8 hours a day on their mobile phones. More time is spent on the apps rather than the browser. This will make the businesses not only optimize the websites for mobile but also develop custom responsive apps.

Every smartphone user at least uses 9 apps per day and around 80 apps are installed on mobile phones. A mobile app with the best user experience to survive in the market and with poor UX experience will like to risk failure. Nearly 25% of the global mobile apps fall under the gaming category.

The smartphone user count has begun with 3.6 billion subscriptions in 2016 and 2022 it is around 6.6 billion subscriptions. The mobile app market is expected to grow to 7.7 billion users at the end of 2027.

Global mobile market

There are millions of apps in the Google play store with the Android apps leading the market globally. On average 70,000 Android apps are released in the Google play store every month which is 2.5 times greater than the iOS apps released every month.

Gaming apps are most developed widely with a 52% user base. Social media are the most frequently downloaded and used with 50% of the total mobile usage time. The remaining time is spent on entertainment apps like Netflix and TikTok with a 21% user base.

There is always competition between both Android and iOS mobile phone markets, whereas the Android mobile users market dominates at the range of 72.2% globally.

In US mobile market the iOS mobile users have the domination of about 57%.

In UK mobile market both the iOS and Android markets are closely competing with each other. According to a 2020 survey, Android users were leading with 53% user base and in 2021 iOS users were leading the market with 51.6% and Android with 47.8%.

Mobile phone usage intensified with the digitalization of several services like shopping, entertainment, finance, and management services. According to a 2022 survey, the Google Play store has the highest number of android apps counted to be 2.65 million. Every day there are around 3,739 new mobile apps are updated in Google Play Store.

With the growing popularity of mobile app users globally, the App Store is expected to get revenue growth of about $96 billion by 2023. In 2022, it App Store is getting a revenue of $88 billion in 2022. With the growth of the mobile app market globally, businesses have the opportunity to generate $935 million through the use of cutting-edge mobile application solutions.

The Google Play store is also removing low-quality and spamming apps from the list. User retention rate is also very important while developing a mobile app. The mobile app retention is calculated after 30 days of mobile app installation.

The UI/UX designs play a crucial factor in the success of mobile apps to ensure a higher user retention rate. The mobile app performance is also the key factor for achieving success, where 30% of the mobile users expect their favorite app to start in a fraction of a second. The loss of potential customers will lead to the failure of the mobile app market.

To get the best growth of your business using the mobile app, then cross-platform or hybrid mobile app development is the best choices. With the trend towards mobility, mobile app development rates and adoption rates are increasing at a higher speed. In the future, the normal app combination with the web 3.0 technologies will completely change the mobile app market in the terms of user experience, performance, and security.

The new technologies like 5G and Edge computing will change the attitude of human beings. Most of the people are left turning to the internet to get through the day especially with the mobile device. Pandemic is main reason for arising of new technology and trends for social reasons. The future developments in the mobile app will completely change the business in its best way.

The upcoming 5G technology will change the speed and interconnectivity of the mobile connectivity standard. This technology will open up more benefits and developments in fields like Internet of Things(IoT), Augmented Reality(AR) and Virtual Reality(VR). The increased speed also lowers the battery consumption. It is expected that 5G subscriptions will reach up to 1,900 million by the end of 2024 and by 2025, 20% of the world population will be using the 5G technology.

The B2B app trends are also at the rising edge in the future. The global edge computing market is predicted to reach $15.7 billion in 2024. Progressive apps take very less time to develop and they are simple websites with all app features. These apps give quick start to the users once it is installed.

Sapizon is the best mobile app testing company that tests the app on multiple devices in real-time. We help in maximizing the potential of the client's mobile app with various types of testing techniques.

Sapizon Technologies provides mobile app testing services for various sectors like Retail, Ecommerce, Manufacturing, Healthcare, games, and entertainment. We have a team of experienced and skilled professionals in identifying the client's requirements and providing the best testing services according to different demographics. Visit https://sapizon.com/ for more details on our services and solutions.