How to Use Augmented Reality in Retail

Augmented reality is more than a pipe dream. Its importance has grown in the COVID-led world. Retail brands have gotten more inventive in their use of technology to boost engagement and sales. Ulta moved to augmented reality once its traditional retail outlets were closed. GLAMlab, a virtual try-on tool, allows customers to test out thousands of make-up products. According to Ulta, there has been a “surge in usage” of GLAMlab since the pandemic began. Their user engagement grew by a factor of seven. They are also testing an augmented reality-based try-on service within their physical locations.

Prior to the epidemic, 79% of buyers tried on clothing before purchasing it. Seeing, handling, and trying on clothing is the “most important” consideration for 55% of buyers when selecting whether to shop in-store or online. More retailers are starting to utilise AR as client safety becomes a priority. This post is for you if you’re looking for ideas on how to implement augmented reality technology into your business.

Augmented Immersive Catalogue — An augmented catalogue is a software tool that allows users to realistically visualise products in real time. It allows offline businesses to increase their store capacity without needing to enlarge the store. Customers can watch a preview of the product regardless of whether it is currently available. The drawback of not having a physical store can be mitigated by online businesses. Customers can visualise the product in real time via an AR app.

In-store navigation — enables customers to find what they are looking for quickly. Retailers are heavily investing in digital solutions for their physical stores. Beacon technology is used for interior navigation and proximity marketing at the Mall of America, Harrods, and Target. Lowe’s in-store navigation software is another notable example of in-store navigation. Tango, Google’s augmented reality technology, is used to assist consumers through the store. Using Tango-enabled smartphones, shoppers may construct a shopping list in the app and access product reviews/information to make better informed purchases.

Try-on Feature — Virtual try-on is a method for a consumer to “try-on” a product utilising a camera-equipped gadget. Customers can view themselves in the latest set of glasses, shoes, clothes, or try on beauty goods at businesses in the fashion, jewellery, and beauty industries. This is a tried-and-true method for increasing engagement, streamlining the purchasing process, and providing a more personalised experience. Virtual try-on isn’t limited to internet retailers. Virtual trial rooms or smart mirrors allow customers to visualise products without having to physically put them on.

Are You Prepared for the Future of Retail?

All of the examples presented above demonstrate that there is no limit to how augmented reality may transform the retail industry. Apps like IKEA Place make shopping easier, while apps like Sephora Virtual Artist are great for increasing interaction. It’s time to select what kind of app you want to build for your company because the possibilities are limitless.

Sapizon is an an AR app development company that recognises the importance of providing engaging experiences that drive revenue. We can walk you through every stage of development, from iteration through bug testing.